---
title: "Inky the Squid — Creative Web Engineer · Inky the Squid"
canonical_url: "https://inkythesquid.co.uk/"
last_updated: "2026-07-08T05:21:20.681Z"
meta:
  author: "Gwynfor Hockridge"
  description: "Immersive, performant web engineering from the digital depths. Selected work, capabilities, and contact."
  keywords: "creative web engineer, web engineer, software engineer, frontend developer, WebGL, Three.js, GSAP, Nuxt, Vue, portfolio, Gwynfor Hockridge"
  "og:description": "Immersive, performant web engineering from the digital depths. Selected work, capabilities, and contact."
  "og:title": "Inky the Squid — Creative Web Engineer"
  "twitter:description": "Immersive, performant web engineering from the digital depths. Selected work, capabilities, and contact."
  "twitter:title": "Inky the Squid — Creative Web Engineer"
---

Inky the Squid

Gwynfor Hockridge on LinkedInGwynfor Hockridge on GitHub

# Inky the Squid

Web wonders from the digital depths

I craft immersive, performant web experiences — blending engineering precision with atmospheric art direction for brands that want to feel alive.

**View selected work** **About**

Selected work

## Projects that move

A curated set of builds where interaction, performance, and visual identity mattered equally.

[<h3>Sport Learning Platform</h3>Architected a CMS-driven learning platform for international sporting organisations — courses, assessments, certifications, and qualifications, with analytics, social learning, gamification, and companion offline access. Designed the AWS infrastructure and database structure to support structured content, reporting, and long-term platform scale. Serious platform engineering, not a brochure site - AWS - Platform architecture - Companion app](https://www.hoppstudio.com/the-digital-learning-platform-for-sport) [<h3>Forza Franchise Hub</h3>Implemented the headless CMS and API layer for Turn 10 and Playground Games' combined Motorsport and Horizon hub — flexible content models, permission tiers, and integrations with player and community data across a large, multi-audience site. Accessibility and content structure were treated as core constraints, not late-stage fixes. Content architecture that had to work for everyone - Headless CMS - API integration - Accessibility - Multi-audience platform](https://1minus1.com/case-studies/forza) [<h3>Invoke Studios</h3>Built a customisable, CMS-driven brand site for the Montreal AAA studio — expressive frontend work supporting studio identity, recruitment, and editorial content without locking the team into rigid templates. The implementation prioritised craft and flexibility so marketing could evolve the site with confidence. High-end frontend with editorial freedom underneath - Creative development - Headless CMS - Brand experience - Frontend craft](https://invokestudios.com/)

About

## Engineering with atmosphere

I'm Gwyn — a creative web engineer with lead experience, usually helping small teams grow without turning everything into process theatre. I started in creative frontend work and still love a well-built interface; lately I'm as likely to be shaping infrastructure, APIs, and content systems as I am refining motion and typography.

That shift wasn't a rejection of the frontend — more a dive deeper. Platforms need architecture that holds up, frontends need room to breathe, and teams need someone who can move between both without losing the thread.

I tend to work below the surface — the infrastructure, the data models, the unglamorous parts that decide whether something still works six months after launch. The squid thing is only half a joke. Give me a good team and a hard problem, and I'm happy to stay down there.

Play pond

## Swim with Inky

A little pocket of depth to explore. Click the pond, use A/D to spin, move your mouse to aim, and press Shift to thrust.

Capabilities

## What I bring to the depth

Not a badge wall — a set of disciplines I apply with intent on every project.

### Immersive frontend

WebGL, shader work, and motion design that earns its place.

- Three.js & raw WebGL
- GSAP & scroll systems
- Progressive enhancement

### Product engineering

Frameworks and architecture built for teams, not demos.

- Nuxt / Vue ecosystems
- Design systems & tokens
- TypeScript & testing

### Performance & delivery

Fast by default, measurable in production.

- Core Web Vitals
- Edge & static delivery
- CI performance budgets

Contact

## Let's dive deeper

Have a project that needs atmosphere and engineering in equal measure? I'd love to hear about it — collaborations, contracts, or a simple hello.

[**gwyn@inkythesquid.co.uk**](mailto:gwyn@inkythesquid.co.uk) [** LinkedIn **](https://www.linkedin.com/in/gwynfor-hockridge-018106b9/) [** GitHub **](https://github.com/gwynhokkers)